Trusted Authority

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Inclusions:

Access to 3 comprehensive online portals to support your own learning with relevant resources
Choice of 1x 6h or 2x 3h VIP Day(s) to develop your tailored Brand Strategy

Content covered:

Brand Audit: Goals, Gaps, Personality Type, 360 Assessment
Authority Brand promise, proposition and positioning
Systemising and packaging your IP to develop your Signature Framework as the foundation for your tailored commercialisation roadmap through a portfolio career
Authority Brand identity (personalised brand style guide including tailored logo, visual and verbal identity)
Authority Brand thought leadership content and communications strategy based on your 3-5 content pillars
Online and offline presence optimisation
3 months follow up support with

weekly Slack check ins and
fortnightly 30min coaching sessions or monthly 60min coaching sessions

PLUS: Tailored Personal Brand & Marketing Pack (Done-For-You)

Visual identity development and a personalised brand style guide (including brand tone & voice, look & feel)
A re-written 'About Me' section for (a) LinkedIn, (b) website, and (c) media kit.
A 12-month personalised content plan based on your content pillars
Personal PR and podcast outreach pitch template
A Canva account, set up for you with new visual branding and assets:

A customised logo
A branded speaker kit (with 3 signature keynote topics, synopsis and take aways)
A branded media kit (1-pager)
A tailored LinkedIn banner
Branded social media templates
3 designed keynote presentation templates.
3x completely developed keynotes including frameworks, content, visual assets
25 branded (visuals + caption) LinkedIn posts (= 3x months worth of original thought leadership content developed for you)

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Hi there, I am Petra Zink

Helping you to build and monetise your Personal Brand

Petra Zink is a certified Personal Branding & Digital Strategist, international Speaker & Consultant and most recently, the Author of the book “Trusted Authority”.

Petra is specialised in helping professionals systemise, package and monetise their expertise so they can become the Trusted Authorities in their industry and become recognised beyond their title.

She is an official Forbes Coaches Council member, the host of the Trusted Authority - The Podcast and has been featured on news.com.au, The CEO Magazine, Marie Claire, The MarTech podcast and various others.